Image 1 of 1
FOUNDATION – Guided Market Positioning
Find your positioning lane and see what expert competitive analysis can unlock.
What this is
FOUNDATION is a done-for-you competitive and positioning deep dive. We analyze your closest competitors, map the landscape, and highlight where you can credibly stand out so you’re not guessing your lane or copying what everyone else is doing.
You get the research, the gap analysis, and strategic positioning recommendations. We handle the expertise. You handle internal implementation. (Many clients upgrade to INSIGHT PREMIUM once they see the value of adding real customer voices and ongoing strategic support.)
Perfect for:
Marketing teams building competitive intelligence
Founders mapping crowded categories
Product/brand teams validating or refreshing positioning
Agencies developing client strategies
What You Get:
We do the research
Positioning analysis on 5–7 competitors (messaging, visuals, audience, pricing tiers)
Market gap mapping: where everyone clusters, where the white space is
Category and cultural trend scan you can leverage
We build the strategy
Clear "what you are / what you are NOT" positioning recommendations
2–3 concrete positioning directions with messaging angles
Content and campaign opportunities competitors are ignoring
Partnership and media angles you can own
We set you up for ongoing intelligence
Stakeholder presentation deck (share findings with leadership/board)
Competitor monitoring tracker (customizable template to track shifts over time)
Support + timeline
1-hour strategy debrief call to walk through findings
2 rounds of revisions on all deliverables
2 weeks from kickoff to delivery
2 weeks post-delivery support for implementation questions (email/async)
After purchase: we'll send a questionnaire asking for competitor names, market context, and the specific strategic questions you're trying to answer. We handle all research from there.
Want deeper customer insights or ongoing market intelligence? Upgrade to INSIGHT Premium or reach out about custom retainer options for continuous competitive monitoring.
Find your positioning lane and see what expert competitive analysis can unlock.
What this is
FOUNDATION is a done-for-you competitive and positioning deep dive. We analyze your closest competitors, map the landscape, and highlight where you can credibly stand out so you’re not guessing your lane or copying what everyone else is doing.
You get the research, the gap analysis, and strategic positioning recommendations. We handle the expertise. You handle internal implementation. (Many clients upgrade to INSIGHT PREMIUM once they see the value of adding real customer voices and ongoing strategic support.)
Perfect for:
Marketing teams building competitive intelligence
Founders mapping crowded categories
Product/brand teams validating or refreshing positioning
Agencies developing client strategies
What You Get:
We do the research
Positioning analysis on 5–7 competitors (messaging, visuals, audience, pricing tiers)
Market gap mapping: where everyone clusters, where the white space is
Category and cultural trend scan you can leverage
We build the strategy
Clear "what you are / what you are NOT" positioning recommendations
2–3 concrete positioning directions with messaging angles
Content and campaign opportunities competitors are ignoring
Partnership and media angles you can own
We set you up for ongoing intelligence
Stakeholder presentation deck (share findings with leadership/board)
Competitor monitoring tracker (customizable template to track shifts over time)
Support + timeline
1-hour strategy debrief call to walk through findings
2 rounds of revisions on all deliverables
2 weeks from kickoff to delivery
2 weeks post-delivery support for implementation questions (email/async)
After purchase: we'll send a questionnaire asking for competitor names, market context, and the specific strategic questions you're trying to answer. We handle all research from there.
Want deeper customer insights or ongoing market intelligence? Upgrade to INSIGHT Premium or reach out about custom retainer options for continuous competitive monitoring.