INSIGHT Premium: We research. We analyze. You compete smarter.
Premium is our full market intelligence engine, delivering deep competitive research, real customer interview insights, a refined positioning strategy, and a 90-day roadmap to own your category in tech, entertainment, gaming, AI, fintech, or impact spaces.
You focus on building your business while we construct a robust intelligence system and actionable roadmap that evolves with the market.
Perfect for:
Marketing teams building scalable competitive intelligence systems
Founders entering crowded or rapidly evolving markets
Product teams seeking validation ahead of launches or pivots
Companies preparing for rebrands, repositioning, or category expansion
Leadership teams driving high-stakes strategic decisions
What You Get
Competitive Intelligence Foundation
In-depth competitor positioning analysis (5–7 key players):
Messaging audit (what they claim vs. how they deliver it)
Visual identity and tonal comparison
Audience targeting breakdowns
Pricing and tier positioning insights
Market gap analysis:
Competitor clustering and untapped white space
Underserved opportunities
Cultural, category, and niche trends to leverage for counterprogramming
Differentiation strategy:
Sharp "What you're NOT" clarity
Tailored messaging angle recommendations
Visual and tonal direction guidance
Customer & Market Research (Premium Exclusives)
4-6 targeted customer interviews (we conduct, transcribe, and analyze):
What we need from you: Customer contact list or referrals to 8-10 potential interviewees from your customer base
What we handle: Recruitment outreach, scheduling, interview facilitation, transcription, and analysis
Each interview: 45-60 minutes, structured around competitive perception and decision-making
What we uncover:
What truly resonates (or falls flat) in competitor messaging
Unmet needs, pain points, and frustrations
Real customer language and phrasing (not marketing-speak)
Decision criteria, influencers, and deal-breaker
Advanced trend analysis:
Rising category signals and traction indicators
Cultural moment opportunities competitors are missing
Emerging threats and adjacent competitor moves
Forward-looking market evolution forecasts (12-month outlook)
Strategic Positioning Roadmap
90-day actionable strategy:
Content angles competitors overlook
Partnership and co-marketing opportunities
Media positioning recommendations
Product/messaging prioritization roadmap
Strategic intelligence tools:
Competitor monitoring dashboard (customizable template you can maintain internally)
Monthly competitive landscape check-ins during 90-day support window
Proactive alerts when major competitive developments occur (new funding, pivots, messaging shifts, market entries)
Post-engagement monitoring framework (processes and tools to continue tracking independently)
Positioning Activation
Strategic messaging framework:
Recommended positioning statement direction (strategic territory + rationale)
Core differentiated message themes (3-5 angles with strategic reasoning)
Proof point categories to develop (what evidence strengthens your positioning)
Customer language guide (verbatim quotes organized by theme for copywriters/content teams)
Stakeholder-ready presentation:
Executive/leadership deck with key findings, strategic recommendations, and 90-day roadmap
Internal rollout guidance and templates
Board-ready competitive intelligence summary
Support
Total of 5 strategic sessions:
Kickoff alignment call (Week 1) - 60 minutes to align on research priorities and strategic questions
Findings debrief workshop (Week 6) - 2 hours to walk through intelligence package and roadmap
Three post-delivery strategic check-in calls (scheduled at 30, 60, and 90 days after final delivery) - 60 minutes each to adapt strategy as market shifts
During 90-day support window:
Monthly competitive monitoring (we proactively flag major shifts, new entrants, messaging changes)
Unlimited async support via email/Slack for strategic questions and implementation guidance
2 rounds of revisions on all deliverables
Timeline
Weeks 1–2: Competitive research + customer interview recruitment/scheduling
Weeks 3–4: Customer interviews + competitive analysis deepening
Week 5: Strategic synthesis + positioning development
Week 6: Final delivery (positioning activation + stakeholder deck)
Weeks 7–19: 90-day strategic support window (beginning after Week 6 delivery)
Three strategic check-in calls (30, 60, and 90 days post-delivery)
Monthly competitive monitoring and proactive alerts
Unlimited async strategic support
Full intelligence package delivered in 5–6 weeks. 90-day support period begins after final delivery.
After purchase: We'll send a tailored questionnaire asking for competitor lists, customer contacts (8-10 referrals for interview recruitment), market context, and your top strategic priorities. We manage all research, recruitment, interviews, and analysis from there.
What Makes Premium Worth It
DIY ($15) teaches the basics of competitive analysis—you do the research yourself.
Foundation ($3,500) gives you expert competitive research and gap identification—we handle the heavy analysis, you handle implementation.
Premium ($9,500) unlocks true market intelligence: competitor depth + real customer voices + positioning strategy + 90 days of adaptive support—so you don't just understand the market, you lead it as it changes.
Want continuous competitive monitoring beyond 90 days? Reach out about custom retainer options for ongoing market intelligence and strategic advisory support.
Find your positioning lane and see what expert competitive analysis can unlock.
What this is
FOUNDATION is a done-for-you competitive and positioning deep dive. We analyze your closest competitors, map the landscape, and highlight where you can credibly stand out so you’re not guessing your lane or copying what everyone else is doing.
You get the research, the gap analysis, and strategic positioning recommendations. We handle the expertise. You handle internal implementation. (Many clients upgrade to INSIGHT PREMIUM once they see the value of adding real customer voices and ongoing strategic support.)
Perfect for:
Marketing teams building competitive intelligence
Founders mapping crowded categories
Product/brand teams validating or refreshing positioning
Agencies developing client strategies
What You Get:
We do the research
Positioning analysis on 5–7 competitors (messaging, visuals, audience, pricing tiers)
Market gap mapping: where everyone clusters, where the white space is
Category and cultural trend scan you can leverage
We build the strategy
Clear "what you are / what you are NOT" positioning recommendations
2–3 concrete positioning directions with messaging angles
Content and campaign opportunities competitors are ignoring
Partnership and media angles you can own
We set you up for ongoing intelligence
Stakeholder presentation deck (share findings with leadership/board)
Competitor monitoring tracker (customizable template to track shifts over time)
Support + timeline
1-hour strategy debrief call to walk through findings
2 rounds of revisions on all deliverables
2 weeks from kickoff to delivery
2 weeks post-delivery support for implementation questions (email/async)
After purchase: we'll send a questionnaire asking for competitor names, market context, and the specific strategic questions you're trying to answer. We handle all research from there.
Want deeper customer insights or ongoing market intelligence? Upgrade to INSIGHT Premium or reach out about custom retainer options for continuous competitive monitoring.
We coach. We prepare. You command the room.
Premium is our most high-touch executive package. We don't just prep you for one event—we build a comprehensive leadership presence strategy that positions you as an authority in your space. You get media training, keynote coaching, crisis prep, thought leadership content, and 90 days of ongoing support.
This is where we take the burden off entirely. You focus on leading your business. We make sure you're prepared for every high-stakes moment.
Perfect for:
Executives stepping into highly visible leadership roles
Founders with major announcements, funding rounds, or M&A
Leaders navigating crisis or controversy
C-suite building long-term thought leadership
Anyone who needs rapid-response coaching and ongoing support
What You Get:
Executive Media & Speaking Foundation
2-hour executive presence coaching session
Message development, bridge technique, presence optimization
Tough question preparation:
We anticipate 15-20 hard questions
Workshop responses and practice delivery
Media format guidance (print, broadcast, podcast)
Speaking scenarios prep:
Panel discussion frameworks
Keynote storytelling arc
Q&A handling techniques
Thought leadership positioning:
POV development on 3 industry topics
Hot-button/crisis topic response scripts
Mock interview session (30 min) with real-time feedback
Comprehensive Leadership Build (Premium Additions)
Crisis communications playbook:
5 potential crisis scenarios mapped with responses
Holding statement templates
Escalation protocol (when to respond, when to stay silent)
Rapid response decision tree
Keynote development:
Full speech outline (20-30 min keynote)
Narrative arc with emotional beats
Slide deck messaging support
Rehearsal + feedback session (1 hour)
Ongoing thought leadership content:
2 byline outlines (800-1,200 words each) — we outline, we write
Podcast/media booking strategy
Award/recognition submission support (we'll flag 3-5 opportunities and help you apply)
Executive visibility roadmap:
90-day speaking/media calendar
Target publication/podcast list
Partnership/co-marketing opportunities
Industry event recommendations
Executive Social Presence
LinkedIn profile optimization for thought leadership
8 ready-to-post updates (polished, on-brand)
Content voice guide for ghostwriters or internal teams
Engagement strategy (who to follow, how to comment, what to amplify)
Support
3 coaching sessions (initial training + 2 refinement/rehearsal sessions)
90-day rapid-response support:
If a crisis hits or urgent media opportunity arises, we're available for real-time guidance
Async email/Slack support throughout
Monthly check-in calls to refine strategy and prep for upcoming moments
Mock interview + keynote rehearsal sessions as needed
Timeline:
Week 1: Strategy session + message development
Week 2-3: Materials creation (crisis playbook, keynote outline, bylines, social content)
Week 4: Mock sessions + rehearsal
Week 5-16: 90-day ongoing support window with monthly check-ins and rapid-response availability
Total delivery: 3-4 weeks to launch materials, plus 90 days of active support
After purchase: You'll receive a scheduling link for your initial strategy session. We'll ask about upcoming speaking engagements, media opportunities, crisis scenarios to prep for, and your long-term thought leadership goals.
What Makes Premium Worth It:
POWER DIY teaches you how executive presence works.
POWER Foundation gives you core media training and coaching — we prepare you for specific moments.
POWER Premium gives you a complete executive positioning system — crisis prep, keynote development, thought leadership content, and 60 days of support so you're ready for anything.
Prepare for high-stakes moments — and see what expert coaching can unlock.
Foundation is not "you figure it out yourself." We coach you through message development, tough question scenarios, and executive presence techniques so you walk into interviews, panels, and keynotes prepared, polished, and persuasive.
You get the coaching, the frameworks, the practice — the parts that require expertise. You handle the actual speaking engagements with confidence.
Perfect for:
Executives preparing for first media interviews
Founders speaking at conferences or on panels
Leaders stepping into more visible public roles
Anyone with a big speaking moment on the horizon
Teams that need C-suite ready for the spotlight
What You Get:
We train you on the fundamentals
2-hour executive presence coaching session
Message development (what to say and how to say it)
Bridge technique (staying on message under pressure)
Body language, vocal tone, presence optimization
Tough question preparation:
We anticipate 10-15 hard questions specific to your context
Workshop responses together
Practice delivery and refinement
Media format guidance:
Print vs. broadcast vs. podcast (what changes)
Do's/don'ts for each format
How to handle off-the-record vs. on-the-record
We build your speaker toolkit
Speaking scenarios prep:
Panel discussion frameworks
Keynote storytelling arc
Q&A handling techniques
Thought leadership positioning:
POV development on 3 industry topics
Hot-button/crisis topic response scripts
Executive social media optimization:
LinkedIn profile refresh for thought leadership
5 ready-to-post updates that position you as an expert
We give you practice
Mock interview session (30 min):
We play reporter, you practice messaging
Real-time feedback and refinement
Rapid response framework for surprise questions
Support
2 rounds of coaching sessions (initial + refinement)
2 weeks post-delivery support for pre-event prep questions
Email/Slack support during support window
Timeline: 2 weeks from kickoff to delivery + 2 weeks support
After purchase: You'll receive a scheduling link for your initial coaching session. We'll also ask about upcoming speaking engagements, media opportunities, or high-stakes meetings on the horizon so we can tailor prep to your specific needs.
Want comprehensive executive coaching? Upgrade to POWER: Premium.
All hands on deck. We plan, create, pitch, and manage your visibility across earned, owned, and shared channels over three months. 10% discount for first-time clients.
Premium is the complete visibility engine — comprehensive editorial calendar planning with full execution across all channels, announcement coordination around events/conferences/launches, and sustained content + PR management so your story stays active month after month.
Perfect for:
Brands needing sustained visibility without in-house bandwidth
Founders building category authority through consistent presence
Companies with multiple announcements, launches, or events throughout the year
Teams that want expert execution, not homework
Organizations where visibility directly drives business results
What You Get Each Month:
Strategic Editorial Planning:
Comprehensive editorial calendar (EARNED + OWNED + SHARED):
Monthly content topics and themes
Platform-specific content mix (LinkedIn, newsletter, blog, social)
Announcement planning (product launches, partnerships, milestones, events)
Cultural moment activation (industry trends, news cycles)
Conference/convention content strategy
Quarterly visibility roadmap:
Events calendar (conferences, trade shows, conventions)
Speaking opportunity targets (panels, keynotes, podcasts)
Awards calendar with submission strategy
Partnership content opportunities
Proactive pitch calendar
OWNED Content Creation & Management:
10-12 pieces of content per month:
LinkedIn posts (founder and/or brand account)
Newsletter content (if applicable)
Blog posts/articles
Social media content
Launch & announcement content:
Product launch content coordination
Milestone announcement content
Event/conference content strategy
EARNED Media Outreach & Management:
Reactive PR:
Trend monitoring (3-4 days/week)
Reactive pitch development (2-3 timely pitches/month)
Expert commentary positioning
Proactive thought leadership:
Byline pitching (1-2 pitches/month)
Podcast outreach (2-3 pitches/month)
Speaking opportunity pitching
Award submissions (as deadlines arise)
Media relationship management:
Quarterly check-ins with key reporters
Interview prep for secured placements
Coverage amplification
SHARED Amplification & Partnerships:
Partnership content coordination:
Co-marketing content development
Partner announcement strategy
Convention/conference strategy:
Pre-event content and outreach
Post-event amplification
Announcement Coordination:
Premium includes planning and execution for up to 2 announcements per month (product launches, partnerships, milestones, events):
Pre-announcement content buildup
Launch day coordination across channels
Post-launch amplification
Performance & Strategic Support:
Monthly strategy call (60 min) to review performance and plan next month
Quarterly visibility report:
Owned content performance
Earned media coverage
Shared amplification results
Strategic recommendations
Ongoing support:
Unlimited async support via email/Slack
Reactive opportunity alerts
Timeline: Ongoing monthly retainer (3-month minimum commitment)
What Makes Premium Worth It:
MOMENTUM DIY teaches you how visibility strategy works — you plan and execute everything.
MOMENTUM Foundation builds your visibility roadmap and gives you a running start — we create the strategy, execute initial momentum, then you continue.
MOMENTUM Premium is a custom retainer engagement starting at $10,000/month. We handle all planning and execution across earned, owned, and shared channels through ongoing content creation, media pitching, speaking outreach, and announcement coordination. You focus on your business.
Email us at team@bigsmile.co → Schedule a discovery call
We build your visibility engine and give you a running start — then you take it from there.
Foundation creates your comprehensive visibility strategy across earned, owned, and shared channels, executes initial momentum-building activities, and sets you up to continue on your own. We get the ball rolling; you keep it moving.
Perfect for:
Brands building visibility engines from scratch
Teams that need expert strategy + initial execution but will manage ongoing
Companies testing sustained visibility before committing to full retainer
Marketing leads who need frameworks and a head start
Organizations with internal capacity to execute after launch
What You Get:
We Create the Strategy (EARNED + OWNED + SHARED):
2-hour visibility strategy workshop
Audience analysis and channel prioritization
Thematic programming (what stories position you as leaders)
Visibility goals across earned, owned, shared
90-day editorial calendar (OWNED):
Week-by-week content topics
Platform-specific recommendations (LinkedIn, newsletter, blog, social)
Content type mix (thought leadership, product updates, partnerships)
Suggested posting cadence
Earned media roadmap (EARNED):
Quarterly events/speaking/awards calendar
3 byline/contributed article ideas with outlines
Publication target list (15-20 priority contacts)
Podcast/media opportunity tracker
Reactive pitch framework template
Amplification strategy (SHARED):
Partnership content opportunities
Convention/conference content approach
Cultural moments activation plan
We Build Initial Momentum (Limited Execution):
OWNED Content:
3 ready-to-publish content pieces (LinkedIn posts or social content)
Content templates for ongoing use
EARNED Media:
1 thought leadership pitch written and sent to target publication
Media outreach (15-20 priority contacts) with pitch angle and response notes
SHARED Amplification:
Partnership outreach template
Social amplification toolkit
We Set You Up for Continued Execution:
Content creation frameworks:
5 adaptable formats for ongoing use
Announcement amplification playbook template
Performance tracking dashboard:
Key metrics to track (owned, earned, shared)
Monthly review template
Visibility planning tools:
Speaking opportunity tracker (with Q1 targets identified)
Awards calendar (with upcoming deadlines)
Support:
2 rounds of revisions on all deliverables
2-week post-launch check-in support (email/Slack guidance as you execute)
Timeline:
Week 1: Strategy workshop + calendar development
Weeks 2-3: Content creation + media outreach + framework development
Week 4: Finalization + handoff
Total delivery: 4 weeks
What to Expect:
Foundation builds your visibility system and creates initial momentum, but you'll execute ongoing:
OWNED: Continue creating content using our calendar and templates
EARNED: Continue pitching media using our list and frameworks
SHARED: Continue partnership outreach and amplification
What Foundation is NOT:
Ongoing content creation (we give you 3 pieces + templates, you continue)
Sustained media pitching (we send initial pitches with limited follow-up)
Full-time visibility management (we build the engine, you run it)
After purchase: You'll receive a questionnaire to share your goals, audience, existing efforts, and team capacity. We'll schedule a strategy session to kick off.
Need ongoing execution support? Upgrade to MOMENTUM Premium for full-service editorial calendar management with continuous execution across earned, owned, and shared channels.
We strategize. We execute. You get sustained effort over 3 months.
Premium is the full PR engine — comprehensive strategy, expert materials, multi-phase outreach, sustained follow-up, relationship management, and ongoing coverage tracking over 12 weeks.
Unlike Foundation's 4-week sprint, Premium gives your story the time it needs to break through. With 40-50 targeted contacts, three distinct outreach phases, weekly strategy adjustments, and intensive relationship management, we maximize every opportunity for placement. PR can't guarantee results, but Premium guarantees maximum effort, strategic persistence, and the runway needed to build real media relationships.
Perfect for:
Major announcements where coverage is critical (funding, M&A, product launches)
News with board/investor expectations for visibility
Brands building long-term media relationships from day one
Organizations where the cost of no coverage is high
Teams who want comprehensive campaign execution, not just a quick push
What You Get
Strategy + Materials:
Fully written press release (optimized for newswire and direct pitching)
Personalized pitch email templates (adaptable for different beats/outlets)
FAQ for media and internal use
Spokesperson prep & interview coaching (1 hour)
Mid-campaign materials refresh (new angles based on early feedback)
Three-Phase Media Outreach:
Phase 1 - Launch Push (Weeks 1-4):
Segmented media list (40-50 priority contacts across trade, tech, business, vertical-specific outlets)
Initial outreach to all 40-50 contacts
Intensive follow-up for tier 1 targets (15-20 top priority reporters)
Interview scheduling and briefing prep for secured placements
Daily monitoring for rapid response opportunities
Phase 2 - Sustained Outreach (Weeks 5-8):
New angle development based on Phase 1 feedback
Secondary outlet targeting (additional 20-30 contacts if initial list exhausted)
Relationship deepening with engaged reporters
Contributed content and byline pitching
Podcast and speaking opportunity outreach
Phase 3 - Momentum Building (Weeks 9-12):
Long-lead outlet pitching (3-6 month editorial calendars)
Thought leadership positioning for next quarter
Relationship nurturing for future announcements
Coverage amplification and social proof building
Strategic planning for post-campaign visibility
Amplification + Internal Coordination:
Social media toolkit (10-15 suggested posts with messaging angles)
Internal announcement template (employee comms, blog post draft)
Partner/investor announcement list
Byline or contributed article development (1 piece pitched)
Coverage amplification strategy (how to leverage placements)
Coverage Tracking + Reporting:
Real-time coverage monitoring throughout 12-week campaign
Bi-weekly status updates during active campaign (6 total)
Comprehensive end-of-campaign report:
Coverage secured (links, reach estimates, sentiment analysis)
Media relationships built and their health status
Engagement metrics (open rates, response rates, interview requests)
Competitive coverage analysis (what worked for similar announcements)
Strategic recommendations for continued visibility
Support:
12-week active campaign window with three distinct phases
Weekly 30-minute strategy calls (12 total) to review progress and adjust approach
2 rounds of revisions on all press materials
Unlimited async support via email/Slack throughout campaign for rapid response
Priority access during breaking news or reactive opportunities
Timeline:
Weeks 1-2: Strategy session, press materials finalization, media list building
Weeks 3-4: Phase 1 launch push (40-50 initial contacts)
Weeks 5-8: Phase 2 sustained outreach (new angles, secondary targets)
Weeks 9-10: Phase 3 momentum building (long-lead, thought leadership)
Weeks 11-12: Relationship nurturing, reporting, transition planning
Total delivery: 12 weeks from kickoff to campaign completion + transition roadmap
What to Expect:
Premium's 3-month timeline significantly increases your odds of meaningful coverage because:
Time to build relationships: Reporters need multiple touches before they bite
Multiple news cycles: We can pitch different angles as the story evolves
Strategic pivots: Early feedback informs Phase 2 and 3 approaches
Relationship maturity: By Week 12, we've built real rapport with key reporters
In a 12-week campaign with 40-50 primary contacts (plus secondary outreach), you might see:
5-10 meaningful placements (mix of tier 1, tier 2, trade, podcasts)
15-20 strong media relationships built for future outreach
Clear category positioning in target outlets
Foundation for sustained visibility beyond the campaign
What Premium is NOT:
A guarantee of specific placements (no ethical PR firm can promise this)
A replacement for ongoing PR (3 months builds foundation, but sustained visibility requires continued effort)
Sufficient for brands needing year-round thought leadership presence
After purchase: You'll receive a questionnaire to share your news, timing, competitive landscape, existing media relationships, and any embargo considerations. We'll schedule a 1-hour strategy session to finalize Phase 1 approach and discuss how to maintain momentum after the 12-week campaign.
What Happens After 12 Weeks?
Most Premium clients continue with MOMENTUM to maintain the relationships we've built and sustain visibility. After 3 months of intensive campaign work, you'll have:
Real relationships with 15-20 key reporters who know your story
Momentum that shouldn't die after Week 12
A foundation for thought leadership and category ownership
Momentum picks up where Premium leaves off — nurturing relationships, ongoing pitching, thought leadership development, and reactive opportunities — without the $15k investment required to build from scratch.
Think of it this way:
Premium (3 months): Build the foundation, secure initial coverage, establish relationships
Momentum (ongoing): Maintain visibility, deepen relationships, own your category over time
Ask about Momentum pricing and structure during your Premium campaign so we can plan a seamless transition.
Turn your announcement into a moment — and see what expert PR can unlock.
Big Smile Co builds the highest-impact pieces for your launch and runs a focused 4-week PR sprint to secure coverage. We create the materials, build the media list, pitch reporters, manage follow-ups, and track results.
Foundation is a focused sprint, not a sustained campaign. We maximize impact within 4 weeks with 20-30 highly-targeted contacts, but PR outcomes depend on news value, timing, and reporter interest—factors outside our control. For announcements where coverage is critical (funding, major launches, partnerships), Premium's 3-month timeline and larger media network significantly increase your odds of meaningful placements. For full outreach, follow‑ups, and relationship management, upgrade to PREMIUM.
Perfect for:
Founders testing PR strategy before committing to a longer campaign
Brands with news that's compelling but not mission-critical
Teams testing our approach before a larger investment
Organizations gauging media interest in a specific story angle
Not ideal for:
Major announcements where coverage is expected; timelines must be longer for this
Product launches requiring sustained media momentum
Time-sensitive news needing guaranteed visibility
For high-stakes news, we recommend Premium's extended timeline and comprehensive outreach.
What You Get
We create the materials
Fully written press release
Headline, subhead, body copy, quotes
Boilerplate + media contact info
SEO‑optimized for online pickup
Three tailored pitch templates
Trade/industry
Business/tech
Local/regional
FAQ document (10 anticipated questions for media + sales)
We build the strategy:
Curated media list (20-30 highly-targeted contacts)
Trade/industry reporters
Business/tech journalists
Relevant podcasters or newsletter writers
Prioritized by likelihood of coverage + strategic value
Launch timeline recommendation
When to embargo, pitch, and amplify
Coverage angle strategy for different outlet types
We run the campaign:
Initial outreach to all 20-30 contacts
Follow-up emails (2 rounds to engaged contacts)
Interview coordination and briefing prep for secured placements
Real-time pitch adjustments based on early feedback
We set you up for amplification:
Social media recommendations
Internal announcement template
Partner/investor notification template
Coverage tracking + reporting:
Real-time coverage monitoring during the campaign
End-of-campaign report:
Coverage secured (links, reach estimates, sentiment)
Response rates and engagement insights
Recommendations for next phase or Premium upgrade
Support:
4-week active campaign window:
Week 1: Strategy session + materials finalization
Weeks 2-4: Active pitching, follow-ups, placement coordination
2 rounds of revisions on press materials
Email/Slack support throughout campaign for rapid response
Timeline:
Week 1: Strategy session + press materials finalized
Weeks 2-4: We pitch, follow up, and coordinate placements
End of Week 4: Campaign report delivered
Total delivery: 4 weeks from kickoff to campaign completion
What to Expect:
Foundation delivers expert execution, but results vary based on news value, timing, editorial fit.
In a 4-week window with 20-30 contacts, you might see:
2-5 meaningful placements (trade publications, podcasts, or tier 2 business outlets)
Strong relationships built for future outreach
Clear data on what resonates (and what doesn't) with your target media
What Foundation is NOT:
A guarantee of coverage (no ethical PR firm can promise this)
Sufficient for announcements requiring sustained momentum
Appropriate for high-stakes news with board/investor expectations
After purchase: You'll receive a questionnaire to share your news, timing, target media, and existing materials. We'll schedule a 1-hour strategy call to get started.
Want us to run the full campaign?
Upgrade to SIGNAL: Premium for us to handle all aspects of the campaign or check out the MOMENTUM: Foundation package for ongoing visibility.
PRESENCE: Premium gives you everything in Foundation, then extends your professional positioning across decks, LinkedIn content strategy, speaking scenarios, and polished presence assets. We don't just create one pitch deck—we build a comprehensive suite so you show up prepared for investors, partners, panels, and internal audiences.
Most founders underestimate how many different decks they actually need, or how strategic LinkedIn content drives business development. Premium gives you the full toolkit so you're never scrambling before a big meeting.
Perfect for:
Founders creating their first pitch deck
Professionals optimizing LinkedIn presence
Anyone preparing for conferences or speaking engagements
Teams creating sales or partnership decks
Job seekers building executive presence
What You Get:
Executive Positioning Foundation
2-hour strategy session on professional positioning
Pitch deck creation (10-15 slides):
Problem, solution, traction narrative
Visual design recommendations
Speaker notes
LinkedIn profile optimization:
Headline, summary, experience rewrites
Content strategy guidance
Executive presence package:
Updated bio (3 lengths)
Speaker intro script
Conference/panel prep template
Advanced Deck Suite (Premium Additions)
Sales/partnership deck
Investor deck (if applicable)
Internal/all-hands deck
Consistent visual system across all decks
LinkedIn Content Strategy
30-day content calendar
10 ready-to-post LinkedIn updates
Engagement best practices guide
Speaking Confidence Toolkit
Q&A prep for 3 scenarios (panels, keynotes, media)
Crisis/tough question response frameworks
Stage presence coaching session (1 hour)
Professional Presence Assets
Email signature with optimized positioning
Zoom background branded template
One-sheet executive profile (for introductions, booking)
Support
2 rounds of revisions on all deliverables
30-day implementation support
Timeline:
Week 1: Kickoff session + materials review
Week 2: Deck suite development + LinkedIn strategy
Week 3: Speaking toolkit + presence assets
Week 4+: 30-day implementation support window
Total delivery: 3-4 weeks from kickoff, plus 30 days of support
After purchase: You'll receive a link to schedule your kickoff session and share background materials (existing decks, LinkedIn profile, speaking engagements on the horizon, brand guidelines if available).
What Makes Premium Worth It:
PRESENCE DIY shows you how to do it on your own.
PRESENCE Foundation gives you the core deck and profile.
PRESENCE Premium gives you a complete executive presence system—multiple decks, LinkedIn content, speaking prep, and polished assets so you're ready for any scenario.
Where VOICE helps you articulate your story, PRESENCE helps you show it. Make sure your messaging is consistent with compelling pitch decks, optimized LinkedIn profiles, and polished bios using the same templates and principles we use with premium clients.
Perfect for:
Founders creating their first pitch deck
Professionals optimizing LinkedIn presence
Anyone preparing for conferences or speaking engagements
Teams creating sales or partnership decks
Job seekers building executive presence
What You Get:
Strategy Session
2-hour strategy session on professional positioning
Pitch Deck Creation (10-15 slides)
Problem, solution, traction narrative
Visual design recommendations
Speaker notes
LinkedIn Profile Optimization
Headline, summary, experience rewrites
Content strategy guidance
Executive Presence Package
Updated bio (3 lengths)
Speaker intro script
Conference/panel prep template
Support
2 rounds of revisions
Timeline: Delivered within 10 business days after kickoff
After purchase: You'll receive a link to schedule your kickoff session and share any materials you'd like us to review (existing decks, LinkedIn profile, current bio, brand guidelines if available).
Lead with confidence yourself.
Prepare for media interviews, speaking engagements, and high-stakes conversations using the same training frameworks we use with executives.
Perfect for:
Founders preparing for first media interviews
Executives building public speaking skills
Anyone preparing for podcast or video appearances
Professionals navigating difficult conversations
Teams preparing spokespeople for crisis situations
What You Get:
Executive Presence Handbook
Media Interview Prep
Message development framework (bridge technique)
Tough question handling guide
"Bridging" and "flagging" techniques
Mock interview question bank
Post-interview follow-up template
Speaking Confidence Building
Pre-presentation anxiety management techniques
Body language and vocal delivery checklist
Stage presence exercises
Storytelling structure for speeches
Q&A handling strategies
Crisis Communications Basics
Rapid response framework
Statement templates (5 scenarios)
Spokesperson dos and don'ts
Social media response guidelines
Thought Leadership Positioning
Personal expertise mapping
POV development worksheet
Expert positioning statement builder
Topic ownership strategy
Executive Social Media
LinkedIn executive presence guide
Personal brand content pillars
Engagement strategy
Bonus Resources
Video: How to handle hostile questions (10 min)
20 example interview responses (good vs. bad)
Breathing and vocal warm-up exercises
Format: Instant PDF download + video link
Timeline: Immediate download after purchase
After purchase:
Practice the techniques on your own. Need live coaching or mock interviews?
Book POWER Media Training ($2,000, 2-hour intensive).
Want comprehensive executive training?
Upgrade to POWER: Executive Visibility Package ($5,000+) for full media training and thought leadership strategy. [Book Training]
Understand how to build a content engine that keeps you visible.
This toolkit teaches you the mechanics of strategic content planning. It gives you the frameworks, editorial thinking, and planning structure behind sustained visibility so you can build a content system that actually works.
Perfect for:
Founders who want to understand content strategy before hiring
Individuals looking to build personal brands
Teams building their first content calendar
Marketing leads who need proven frameworks
Brands transitioning from sporadic posting to strategic storytelling
Anyone who wants to plan content with intention
What You Get:
Content & Visibility Planner:
Editorial calendar framework
90-day content planning tracker
Content type mix recommendations (posts, articles, video, partnerships)
Weekly batching workflow
Platform prioritization guide
Thought leadership strategy
Byline pitch tracker
POV development templates
Thematic programming ideas
Executive voice positioning
Visibility planning toolkit
Speaking opportunity tracker
Award/recognition calendar
Partnership content brainstorm guide
Newsjacking + cultural moment frameworks
Content creation frameworks
10 adaptable social post formats
Product launch content calendar
Announcement amplification playbook
Partnership storytelling templates
Performance tracking
Engagement metrics guide
Narrative performance dashboard
Stakeholder reporting template (for board, boss, or team)
Bonus resources
Platform-specific best practices
Content repurposing guide (one idea → multiple formats)
Team workflow templates
Format: Instant PDF download + Google Sheets templates
After Purchase:
Want us to build the strategy and give you a head start? Upgrade to MOMENTUM Foundation for a comprehensive visibility roadmap with initial execution across earned, owned, and shared channels.
Want us to handle everything? Upgrade to MOMENTUM Premium for full-service editorial calendar management with ongoing exposure and execution across all channels.
Show up with clarity yourself.
Design compelling pitch decks, optimize your LinkedIn profile, and create polished bios using the same templates and principles we use with clients.
Perfect for:
Founders creating their first pitch deck
Professionals optimizing LinkedIn presence
Anyone preparing for conferences or speaking engagements
Teams creating sales or partnership decks
Job seekers building executive presence
What You Get:
Presentation & Profile Toolkit
Pitch Deck Templates
Investor pitch deck structure (slide-by-slide guide)
Sales deck structure
Conference presentation template
Slide design principles checklist
Storytelling arc framework
Speaker notes guide
LinkedIn Optimization Guide
Profile headline formulas (10 examples)
About section template
Experience section best practices
Skills and endorsements strategy
Content posting framework
Bio Writing Templates
Executive bio template (3 lengths: 50, 150, 300 words)
Speaker bio format
Social media bio variations
Team page bio structure
Visual Identity Basics
Personal brand color palette worksheet
Headshot and imagery guidelines
Consistent presentation across platforms
Email Signature Template
Professional formatting guide
Bonus Resources
5 excellent pitch deck examples (annotated)
LinkedIn profile before/after case studies
Design resources (free tools for non-designers)
Format: Instant PDF download + Google Slides templates
Timeline: Immediate download after purchase
After purchase:
Build your materials using the templates. Want design feedback or expert polish? Book a PRESENCE Review Session ($500, 60 min).
Want us to design it for you?
Upgrade to PRESENCE Premium ($3,500+) for professional design and copywriting. [Book Design]
Launch with intention yourself.
Write press-worthy announcements and pitch media contacts using proven templates and frameworks from hundreds of successful campaigns.
Perfect for:
Companies doing their own PR
Startups with news to announce but no PR budget
Marketing teams handling press in-house
Anyone learning media relations
Founders preparing for their first launch
What You Get:
Press Release & Pitch Kit
Press release frameworks
Funding announcement formats
Partnership/initiative formats
Product launch formats
Award submission templates
Pitch structure + best practices
How to tailor pitches by beat/reporter
Email pitch anatomy
What makes a pitch compelling vs. ignorable
Media list research guidance
How to segment reporters by beat, vertical, geography
Where to find contact info
How to prioritize tier 1/2/3 targets
Launch timeline + amplification plan
Sample launch calendar
Embargo strategy
Social amplification guide
Newsjacking opportunities
Coverage tracking templates
Track pitches, responses, placements
Internal reporting formats
Post-campaign analysis
Quote development + byline outlines
How to write quotable quotes
Thought leadership frameworks
FAQ templates for media and sales
Bonus resources
Subject line formulas that get opens
Pitching timelines by media type
Deliverable: Immediate download after purchase
After purchase:
Use the templates to run your own campaign.
Need strategic guidance or media list help? Want us to run the campaign for you?
Upgrade to SIGNAL Foundation for expert materials, strategy, and outreach, or SIGNAL Premium for full-service execution with media outreach.
Find your lane yourself.
Map your competitive territory, identify positioning gaps, and develop strategic clarity with the same analysis frameworks we use for premium audits.
Perfect for:
Founders entering new markets
Marketing teams building competitive intelligence
Startups preparing pitch decks or strategy sessions
Anyone researching their category before launching
Product managers developing positioning strategies
What You Get:
Competitive Analysis Workbook (30-page PDF)
Competitive Landscape Mapping
Competitor identification worksheet
5-10 competitor deep-dive template
Messaging analysis framework
Feature/benefit comparison grid
Market Positioning Tools
2x2 positioning map template
Category definition exercise
White space opportunity identifier
Differentiation Strategy
Unique positioning finder
Counter-messaging framework
Strategic POV Development
Category trends tracker
Cultural signals identifier
Point-of-view statement builder
Presentation Template
One-page competitive summary
Executive briefing format
Bonus Resources
Research source checklist (where to find competitor info)
Strategic positioning checklist (10 common mistakes to avoid)
Format: Instant PDF download (fillable or print-friendly)
Timeline: Immediate download after purchase
Complete the analysis on your own timeline.
Want expert market interpretation?
Book INSIGHT Guided Market Positioning for strategic analysis and guidance.
Want us to do the full analysis for you?
Upgrade to INSIGHT: Comprehensive and we'll complete the analysis and strategy.
Start building your message today. A set of templates and prompts to help you clarify your story, define your brand personality, and articulate what you stand for.
Find your story yourself.
A guided workbook with the same frameworks we use with clients, but you fill it out.
What's Included:
Brand messaging workbook
Positioning statement template
Key message framework worksheet
Boilerplate writing guide with examples
Founder bio template
Elevator pitch builder
Competitor messaging analysis template
Best For:
Solopreneurs and bootstrapped founders
Companies in the ideation phase
Anyone who wants to DIY but needs structure
Deliverable: Instant PDF download
Turn scattered ideas into an unforgettable story.
Your message is your anchor. Your story is your strategy. VOICE Foundation helps you articulate who you are, what you stand for, and why it matters.
We guide you through the messaging process and create your core framework together. You get the strategic foundation and draft language—ready for your team to refine and implement.
We'll take your raw ideas, instincts, and lived experience and shape them into a clean, compelling narrative framework you can use across your promotional materials, social presence, and conversations with investors or partners.
What You Get:
Messaging Workshops
2-hour brand messaging workshop
Deep dive into your story, audience, and competitive positioning
Optional: 1-hour founder interview
Capture origin story and personal narrative
Core Messaging Framework
Positioning statement
3-5 key messages with proof points
Audience-specific messaging variations
Language Assets (Strategic Drafts)
Company boilerplate (50, 100, 150-word draft versions)
Executive bios (3 lengths; up to 3 executives) - strategic talking points and key themes
Product/service descriptions (up to 3) - core messaging and benefits framework
Elevator pitch template
Messaging Guide
PDF guide with potential messaging use cases for team reference
2 rounds of revisions on all deliverables
Timeline: Delivered within 10 business days after your kickoff session.
Perfect for:
Brands preparing for fundraising or launches
Growing companies with inconsistent messaging
Rebrands needing fresh language
Teams who tried DIY but need expert guidance
Teams who can't agree on "what we do" (happens more often than you think)
After purchase: You'll receive a link to schedule your kickoff session and share any materials you'd like us to review.
Want fully polished copy implemented across all your materials? Upgrade to VOICE Premium for finished messaging applied everywhere: website, pitch deck, sales collateral, and internal alignment tools.
Turn scattered ideas into a complete brand narrative you can put to work everywhere.
VOICE: Premium gives you everything in Foundation, then we activate it for you. We’ll apply your messaging across the materials that matter most: your website, pitch deck, sales collateral, and internal communications. We don't just document your story, we activate it across every touchpoint, so your team shows up consistently, confidently, and clearly.
Some companies underestimate how hard it is to translate a messaging framework into polished web copy, deck slides, and sales materials. Premium handles that gap so you can launch, fundraise, or rebrand with confidence from day one.
Perfect for:
Companies doing major rebrands or repositioning
Businesses preparing for fundraising, product launches, or M&A
Teams that need messaging applied across multiple channels
Anyone who values expert execution over DIY implementation
Organizations where consistency across materials is critical
$8,500 | 4-5 weeks + 30 days support
What You Get:
Messaging Foundation
2-hour brand messaging workshop
Deep dive into your story, audience, and competitive positioningOptional: 1-hour founder interview
Capture origin story and personal narrativeCore messaging framework
Positioning statement
3-5 key messages with proof points
Audience-specific messaging variations
Language assets
Company boilerplate (50, 100, 150-word versions)
Executive bios (3 lengths; up to 3 executives)
Product/service descriptions (up to 3)
Elevator pitch template
Applied Messaging (Premium Additions)
Website copy refresh
Homepage messaging
About page
1 additional page of your choice (product, services, etc.)
Pitch deck messaging
We write or refine 10-15 key slides
Problem, solution, traction, vision narrative flow
Speaker notes for each slide
Consistency
Sales one-pager (PDF-ready) - make sure all teams are singing from the same hymn book
FAQ messaging (10 common questions answered for press and sales use)
Internal alignment tools
Team messaging cheat sheet (1-pager)
Messaging training for distributed teams
Brand voice guidelines
Support & Refinement
2 rounds of revisions on all deliverables
30-day implementation support
Async support via email/Slack as you roll out new messagingMessaging guide
Comprehensive PDF with use cases, dos/don'ts, and team reference materials
Timeline:
Week 1: Kickoff workshop + materials review
Week 2-3: Framework development + applied content drafts
Week 4: Revisions + finalization
Week 5+: 30-day implementation support window
Total delivery: 4-5 weeks from kickoff to final assets, plus 30 days of support
After purchase:
You'll receive a link to schedule your kickoff session and a questionnaire to share background materials (existing website, decks, competitor examples, brand guidelines, if available).
What Makes Premium Worth It:
VOICE DIY shows you how to do it on your own.
VOICE Foundation gives you the strategy.
VOICE Premium gives you the strategy plus everything you need to activate it immediately. No internal writing, no guesswork, no "we'll get to it eventually."