PREMIUM - Comprehensive Media Training

We coach. We prepare. You command the room.

Premium is our most high-touch executive package. We don't just prep you for one event—we build a comprehensive leadership presence strategy that positions you as an authority in your space. You get media training, keynote coaching, crisis prep, thought leadership content, and 90 days of ongoing support.

This is where we take the burden off entirely. You focus on leading your business. We make sure you're prepared for every high-stakes moment.

Perfect for:

• Executives stepping into highly visible leadership roles

• Founders with major announcements, funding rounds, or M&A

• Leaders navigating crisis or controversy

• C-suite building long-term thought leadership

• Anyone who needs rapid-response coaching and ongoing support

What You Get:

Executive Media & Speaking Foundation

• 2-hour executive presence coaching session

  • Message development, bridge technique, presence optimization

• Tough question preparation:

  • We anticipate 15-20 hard questions

  • Workshop responses and practice delivery

• Media format guidance (print, broadcast, podcast)

• Speaking scenarios prep:

  • Panel discussion frameworks

  • Keynote storytelling arc

  • Q&A handling techniques

• Thought leadership positioning:

  • POV development on 3 industry topics

  • Hot-button/crisis topic response scripts

• Mock interview session (30 min) with real-time feedback

Comprehensive Leadership Build (Premium Additions)

• Crisis communications playbook:

  • 5 potential crisis scenarios mapped with responses

  • Holding statement templates

  • Escalation protocol (when to respond, when to stay silent)

  • Rapid response decision tree

• Keynote development:

  • Full speech outline (20-30 min keynote)

  • Narrative arc with emotional beats

  • Slide deck messaging support

  • Rehearsal + feedback session (1 hour)

• Ongoing thought leadership content:

  • 2 byline outlines (800-1,200 words each) — we outline, we write

  • Podcast/media booking strategy

  • Award/recognition submission support (we'll flag 3-5 opportunities and help you apply)

• Executive visibility roadmap:

  • 90-day speaking/media calendar

  • Target publication/podcast list

  • Partnership/co-marketing opportunities

  • Industry event recommendations

Executive Social Presence

• LinkedIn profile optimization for thought leadership

• 8 ready-to-post updates (polished, on-brand)

• Content voice guide for ghostwriters or internal teams

• Engagement strategy (who to follow, how to comment, what to amplify)

Support

• 3 coaching sessions (initial training + 2 refinement/rehearsal sessions)

• 90-day rapid-response support:

  • If a crisis hits or urgent media opportunity arises, we're available for real-time guidance

  • Async email/Slack support throughout

  • Monthly check-in calls to refine strategy and prep for upcoming moments

• Mock interview + keynote rehearsal sessions as needed

Timeline:

• Week 1: Strategy session + message development

• Week 2-3: Materials creation (crisis playbook, keynote outline, bylines, social content)

• Week 4: Mock sessions + rehearsal

• Week 5-16: 90-day ongoing support window with monthly check-ins and rapid-response availability

Total delivery: 3-4 weeks to launch materials, plus 90 days of active support

After purchase: You'll receive a scheduling link for your initial strategy session. We'll ask about upcoming speaking engagements, media opportunities, crisis scenarios to prep for, and your long-term thought leadership goals.

What Makes Premium Worth It:

• POWER DIY teaches you how executive presence works.

• POWER Foundation gives you core media training and coaching — we prepare you for specific moments.

• POWER Premium gives you a complete executive positioning system — crisis prep, keynote development, thought leadership content, and 60 days of support so you're ready for anything.