MOMENTUM
The difference between launching and building momentum is consistency. MOMENTUM keeps your story active, your media relationships warm, and your brand culturally current. DIY with our toolkit, run monthly editorial campaigns, or get sustained monthly content.
Understand how to build a content engine that keeps you visible.
This toolkit teaches you the mechanics of strategic content planning. It gives you the frameworks, editorial thinking, and planning structure behind sustained visibility so you can build a content system that actually works.
Perfect for:
Founders who want to understand content strategy before hiring
Individuals looking to build personal brands
Teams building their first content calendar
Marketing leads who need proven frameworks
Brands transitioning from sporadic posting to strategic storytelling
Anyone who wants to plan content with intention
What You Get:
Content & Visibility Planner:
Editorial calendar framework
90-day content planning tracker
Content type mix recommendations (posts, articles, video, partnerships)
Weekly batching workflow
Platform prioritization guide
Thought leadership strategy
Byline pitch tracker
POV development templates
Thematic programming ideas
Executive voice positioning
Visibility planning toolkit
Speaking opportunity tracker
Award/recognition calendar
Partnership content brainstorm guide
Newsjacking + cultural moment frameworks
Content creation frameworks
10 adaptable social post formats
Product launch content calendar
Announcement amplification playbook
Partnership storytelling templates
Performance tracking
Engagement metrics guide
Narrative performance dashboard
Stakeholder reporting template (for board, boss, or team)
Bonus resources
Platform-specific best practices
Content repurposing guide (one idea → multiple formats)
Team workflow templates
Format: Instant PDF download + Google Sheets templates
After Purchase:
Want us to build the strategy and give you a head start? Upgrade to MOMENTUM Foundation for a comprehensive visibility roadmap with initial execution across earned, owned, and shared channels.
Want us to handle everything? Upgrade to MOMENTUM Premium for full-service editorial calendar management with ongoing exposure and execution across all channels.
We build your visibility engine and give you a running start — then you take it from there.
Foundation creates your comprehensive visibility strategy across earned, owned, and shared channels, executes initial momentum-building activities, and sets you up to continue on your own. We get the ball rolling; you keep it moving.
Perfect for:
Brands building visibility engines from scratch
Teams that need expert strategy + initial execution but will manage ongoing
Companies testing sustained visibility before committing to full retainer
Marketing leads who need frameworks and a head start
Organizations with internal capacity to execute after launch
What You Get:
We Create the Strategy (EARNED + OWNED + SHARED):
2-hour visibility strategy workshop
Audience analysis and channel prioritization
Thematic programming (what stories position you as leaders)
Visibility goals across earned, owned, shared
90-day editorial calendar (OWNED):
Week-by-week content topics
Platform-specific recommendations (LinkedIn, newsletter, blog, social)
Content type mix (thought leadership, product updates, partnerships)
Suggested posting cadence
Earned media roadmap (EARNED):
Quarterly events/speaking/awards calendar
3 byline/contributed article ideas with outlines
Publication target list (15-20 priority contacts)
Podcast/media opportunity tracker
Reactive pitch framework template
Amplification strategy (SHARED):
Partnership content opportunities
Convention/conference content approach
Cultural moments activation plan
We Build Initial Momentum (Limited Execution):
OWNED Content:
3 ready-to-publish content pieces (LinkedIn posts or social content)
Content templates for ongoing use
EARNED Media:
1 thought leadership pitch written and sent to target publication
Media outreach (15-20 priority contacts) with pitch angle and response notes
SHARED Amplification:
Partnership outreach template
Social amplification toolkit
We Set You Up for Continued Execution:
Content creation frameworks:
5 adaptable formats for ongoing use
Announcement amplification playbook template
Performance tracking dashboard:
Key metrics to track (owned, earned, shared)
Monthly review template
Visibility planning tools:
Speaking opportunity tracker (with Q1 targets identified)
Awards calendar (with upcoming deadlines)
Support:
2 rounds of revisions on all deliverables
2-week post-launch check-in support (email/Slack guidance as you execute)
Timeline:
Week 1: Strategy workshop + calendar development
Weeks 2-3: Content creation + media outreach + framework development
Week 4: Finalization + handoff
Total delivery: 4 weeks
What to Expect:
Foundation builds your visibility system and creates initial momentum, but you'll execute ongoing:
OWNED: Continue creating content using our calendar and templates
EARNED: Continue pitching media using our list and frameworks
SHARED: Continue partnership outreach and amplification
What Foundation is NOT:
Ongoing content creation (we give you 3 pieces + templates, you continue)
Sustained media pitching (we send initial pitches with limited follow-up)
Full-time visibility management (we build the engine, you run it)
After purchase: You'll receive a questionnaire to share your goals, audience, existing efforts, and team capacity. We'll schedule a strategy session to kick off.
Need ongoing execution support? Upgrade to MOMENTUM Premium for full-service editorial calendar management with continuous execution across earned, owned, and shared channels.
All hands on deck. We plan, create, pitch, and manage your visibility across earned, owned, and shared channels over three months. 10% discount for first-time clients.
Premium is the complete visibility engine — comprehensive editorial calendar planning with full execution across all channels, announcement coordination around events/conferences/launches, and sustained content + PR management so your story stays active month after month.
Perfect for:
Brands needing sustained visibility without in-house bandwidth
Founders building category authority through consistent presence
Companies with multiple announcements, launches, or events throughout the year
Teams that want expert execution, not homework
Organizations where visibility directly drives business results
What You Get Each Month:
Strategic Editorial Planning:
Comprehensive editorial calendar (EARNED + OWNED + SHARED):
Monthly content topics and themes
Platform-specific content mix (LinkedIn, newsletter, blog, social)
Announcement planning (product launches, partnerships, milestones, events)
Cultural moment activation (industry trends, news cycles)
Conference/convention content strategy
Quarterly visibility roadmap:
Events calendar (conferences, trade shows, conventions)
Speaking opportunity targets (panels, keynotes, podcasts)
Awards calendar with submission strategy
Partnership content opportunities
Proactive pitch calendar
OWNED Content Creation & Management:
10-12 pieces of content per month:
LinkedIn posts (founder and/or brand account)
Newsletter content (if applicable)
Blog posts/articles
Social media content
Launch & announcement content:
Product launch content coordination
Milestone announcement content
Event/conference content strategy
EARNED Media Outreach & Management:
Reactive PR:
Trend monitoring (3-4 days/week)
Reactive pitch development (2-3 timely pitches/month)
Expert commentary positioning
Proactive thought leadership:
Byline pitching (1-2 pitches/month)
Podcast outreach (2-3 pitches/month)
Speaking opportunity pitching
Award submissions (as deadlines arise)
Media relationship management:
Quarterly check-ins with key reporters
Interview prep for secured placements
Coverage amplification
SHARED Amplification & Partnerships:
Partnership content coordination:
Co-marketing content development
Partner announcement strategy
Convention/conference strategy:
Pre-event content and outreach
Post-event amplification
Announcement Coordination:
Premium includes planning and execution for up to 2 announcements per month (product launches, partnerships, milestones, events):
Pre-announcement content buildup
Launch day coordination across channels
Post-launch amplification
Performance & Strategic Support:
Monthly strategy call (60 min) to review performance and plan next month
Quarterly visibility report:
Owned content performance
Earned media coverage
Shared amplification results
Strategic recommendations
Ongoing support:
Unlimited async support via email/Slack
Reactive opportunity alerts
Timeline: Ongoing monthly retainer (3-month minimum commitment)
What Makes Premium Worth It:
MOMENTUM DIY teaches you how visibility strategy works — you plan and execute everything.
MOMENTUM Foundation builds your visibility roadmap and gives you a running start — we create the strategy, execute initial momentum, then you continue.
MOMENTUM Premium is a custom retainer engagement starting at $10,000/month. We handle all planning and execution across earned, owned, and shared channels through ongoing content creation, media pitching, speaking outreach, and announcement coordination. You focus on your business.
Email us at team@bigsmile.co → Schedule a discovery call
Let’s Work TogetherIf you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.