FOUNDATION - Guided Visibility

We build your visibility engine and give you a running start — then you take it from there.

Foundation creates your comprehensive visibility strategy across earned, owned, and shared channels, executes initial momentum-building activities, and sets you up to continue on your own. We get the ball rolling; you keep it moving.

Perfect for:

• Brands building visibility engines from scratch

• Teams that need expert strategy + initial execution but will manage ongoing

• Companies testing sustained visibility before committing to full retainer

• Marketing leads who need frameworks and a head start

• Organizations with internal capacity to execute after launch

What You Get:

We Create the Strategy (EARNED + OWNED + SHARED):

• 2-hour visibility strategy workshop

  • Audience analysis and channel prioritization

  • Thematic programming (what stories position you as leaders)

  • Visibility goals across earned, owned, shared

• 90-day editorial calendar (OWNED):

  • Week-by-week content topics

  • Platform-specific recommendations (LinkedIn, newsletter, blog, social)

  • Content type mix (thought leadership, product updates, partnerships)

  • Suggested posting cadence

• Earned media roadmap (EARNED):

  • Quarterly events/speaking/awards calendar

  • 3 byline/contributed article ideas with outlines

  • Publication target list (15-20 priority contacts)

  • Podcast/media opportunity tracker

  • Reactive pitch framework template

• Amplification strategy (SHARED):

  • Partnership content opportunities

  • Convention/conference content approach

  • Cultural moments activation plan

We Build Initial Momentum (Limited Execution):

OWNED Content:

• 3 ready-to-publish content pieces (LinkedIn posts or social content)

• Content templates for ongoing use

EARNED Media:

• 1 thought leadership pitch written and sent to target publication

• Media outreach (15-20 priority contacts) with pitch angle and response notes

SHARED Amplification:

• Partnership outreach template

• Social amplification toolkit

We Set You Up for Continued Execution:

• Content creation frameworks:

  • 5 adaptable formats for ongoing use

  • Announcement amplification playbook template

• Performance tracking dashboard:

  • Key metrics to track (owned, earned, shared)

  • Monthly review template

• Visibility planning tools:

  • Speaking opportunity tracker (with Q1 targets identified)

  • Awards calendar (with upcoming deadlines)

Support:

• 2 rounds of revisions on all deliverables

• 2-week post-launch check-in support (email/Slack guidance as you execute)

Timeline:

• Week 1: Strategy workshop + calendar development

• Weeks 2-3: Content creation + media outreach + framework development

• Week 4: Finalization + handoff

Total delivery: 4 weeks

What to Expect:

Foundation builds your visibility system and creates initial momentum, but you'll execute ongoing:

• OWNED: Continue creating content using our calendar and templates

• EARNED: Continue pitching media using our list and frameworks

• SHARED: Continue partnership outreach and amplification

What Foundation is NOT:

• Ongoing content creation (we give you 3 pieces + templates, you continue)

• Sustained media pitching (we send initial pitches with limited follow-up)

• Full-time visibility management (we build the engine, you run it)

After purchase: You'll receive a questionnaire to share your goals, audience, existing efforts, and team capacity. We'll schedule a strategy session to kick off.

Need ongoing execution support? Upgrade to MOMENTUM Premium for full-service editorial calendar management with continuous execution across earned, owned, and shared channels.