PREMIUM - Full Service Ongoing PR

All hands on deck. We plan, create, pitch, and manage your visibility across earned, owned, and shared channels over three months. 10% discount for first-time clients.

Premium is the complete visibility engine — comprehensive editorial calendar planning with full execution across all channels, announcement coordination around events/conferences/launches, and sustained content + PR management so your story stays active month after month.

Perfect for:

• Brands needing sustained visibility without in-house bandwidth

• Founders building category authority through consistent presence

• Companies with multiple announcements, launches, or events throughout the year

• Teams that want expert execution, not homework

• Organizations where visibility directly drives business results

What You Get Each Month:

Strategic Editorial Planning:

• Comprehensive editorial calendar (EARNED + OWNED + SHARED):

  • Monthly content topics and themes

  • Platform-specific content mix (LinkedIn, newsletter, blog, social)

  • Announcement planning (product launches, partnerships, milestones, events)

  • Cultural moment activation (industry trends, news cycles)

  • Conference/convention content strategy

• Quarterly visibility roadmap:

  • Events calendar (conferences, trade shows, conventions)

  • Speaking opportunity targets (panels, keynotes, podcasts)

  • Awards calendar with submission strategy

  • Partnership content opportunities

  • Proactive pitch calendar

OWNED Content Creation & Management:

• 10-12 pieces of content per month:

  • LinkedIn posts (founder and/or brand account)

  • Newsletter content (if applicable)

  • Blog posts/articles

  • Social media content

• Launch & announcement content:

  • Product launch content coordination

  • Milestone announcement content

  • Event/conference content strategy

EARNED Media Outreach & Management:

• Reactive PR:

  • Trend monitoring (3-4 days/week)

  • Reactive pitch development (2-3 timely pitches/month)

  • Expert commentary positioning

• Proactive thought leadership:

  • Byline pitching (1-2 pitches/month)

  • Podcast outreach (2-3 pitches/month)

  • Speaking opportunity pitching

  • Award submissions (as deadlines arise)

• Media relationship management:

  • Quarterly check-ins with key reporters

  • Interview prep for secured placements

  • Coverage amplification

SHARED Amplification & Partnerships:

• Partnership content coordination:

  • Co-marketing content development

  • Partner announcement strategy

• Convention/conference strategy:

  • Pre-event content and outreach

  • Post-event amplification

Announcement Coordination:

Premium includes planning and execution for up to 2 announcements per month (product launches, partnerships, milestones, events):

• Pre-announcement content buildup

• Launch day coordination across channels

• Post-launch amplification

Performance & Strategic Support:

• Monthly strategy call (60 min) to review performance and plan next month

• Quarterly visibility report:

  • Owned content performance

  • Earned media coverage

  • Shared amplification results

  • Strategic recommendations

• Ongoing support:

  • Unlimited async support via email/Slack

  • Reactive opportunity alerts

Timeline: Ongoing monthly retainer (3-month minimum commitment)

What Makes Premium Worth It:

MOMENTUM DIY teaches you how visibility strategy works — you plan and execute everything.

MOMENTUM Foundation builds your visibility roadmap and gives you a running start — we create the strategy, execute initial momentum, then you continue.

MOMENTUM Premium is a custom retainer engagement starting at $10,000/month. We handle all planning and execution across earned, owned, and shared channels through ongoing content creation, media pitching, speaking outreach, and announcement coordination. You focus on your business.

Email us at team@bigsmile.co → Schedule a discovery call