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FOUNDATION - Guided PR Sprint
Turn your announcement into a moment — and see what expert PR can unlock.
Big Smile Co builds the highest-impact pieces for your launch and runs a focused 4-week PR sprint to secure coverage. We create the materials, build the media list, pitch reporters, manage follow-ups, and track results.
Foundation is a focused sprint, not a sustained campaign. We maximize impact within 4 weeks with 20-30 highly-targeted contacts, but PR outcomes depend on news value, timing, and reporter interest—factors outside our control. For announcements where coverage is critical (funding, major launches, partnerships), Premium's 3-month timeline and larger media network significantly increase your odds of meaningful placements. For full outreach, follow‑ups, and relationship management, upgrade to PREMIUM.
Perfect for:
Founders testing PR strategy before committing to a longer campaign
Brands with news that's compelling but not mission-critical
Teams testing our approach before a larger investment
Organizations gauging media interest in a specific story angle
Not ideal for:
Major announcements where coverage is expected; timelines must be longer for this
Product launches requiring sustained media momentum
Time-sensitive news needing guaranteed visibility
For high-stakes news, we recommend Premium's extended timeline and comprehensive outreach.
What You Get
We create the materials
Fully written press release
Headline, subhead, body copy, quotes
Boilerplate + media contact info
SEO‑optimized for online pickup
Three tailored pitch templates
Trade/industry
Business/tech
Local/regional
FAQ document (10 anticipated questions for media + sales)
We build the strategy:
Curated media list (20-30 highly-targeted contacts)
Trade/industry reporters
Business/tech journalists
Relevant podcasters or newsletter writers
Prioritized by likelihood of coverage + strategic value
Launch timeline recommendation
When to embargo, pitch, and amplify
Coverage angle strategy for different outlet types
We run the campaign:
Initial outreach to all 20-30 contacts
Follow-up emails (2 rounds to engaged contacts)
Interview coordination and briefing prep for secured placements
Real-time pitch adjustments based on early feedback
We set you up for amplification:
Social media recommendations
Internal announcement template
Partner/investor notification template
Coverage tracking + reporting:
Real-time coverage monitoring during the campaign
End-of-campaign report:
Coverage secured (links, reach estimates, sentiment)
Response rates and engagement insights
Recommendations for next phase or Premium upgrade
Support:
4-week active campaign window:
Week 1: Strategy session + materials finalization
Weeks 2-4: Active pitching, follow-ups, placement coordination
2 rounds of revisions on press materials
Email/Slack support throughout campaign for rapid response
Timeline:
Week 1: Strategy session + press materials finalized
Weeks 2-4: We pitch, follow up, and coordinate placements
End of Week 4: Campaign report delivered
Total delivery: 4 weeks from kickoff to campaign completion
What to Expect:
Foundation delivers expert execution, but results vary based on news value, timing, editorial fit.
In a 4-week window with 20-30 contacts, you might see:
2-5 meaningful placements (trade publications, podcasts, or tier 2 business outlets)
Strong relationships built for future outreach
Clear data on what resonates (and what doesn't) with your target media
What Foundation is NOT:
A guarantee of coverage (no ethical PR firm can promise this)
Sufficient for announcements requiring sustained momentum
Appropriate for high-stakes news with board/investor expectations
After purchase: You'll receive a questionnaire to share your news, timing, target media, and existing materials. We'll schedule a 1-hour strategy call to get started.
Want us to run the full campaign?
Upgrade to SIGNAL: Premium for us to handle all aspects of the campaign or check out the MOMENTUM: Foundation package for ongoing visibility.
Turn your announcement into a moment — and see what expert PR can unlock.
Big Smile Co builds the highest-impact pieces for your launch and runs a focused 4-week PR sprint to secure coverage. We create the materials, build the media list, pitch reporters, manage follow-ups, and track results.
Foundation is a focused sprint, not a sustained campaign. We maximize impact within 4 weeks with 20-30 highly-targeted contacts, but PR outcomes depend on news value, timing, and reporter interest—factors outside our control. For announcements where coverage is critical (funding, major launches, partnerships), Premium's 3-month timeline and larger media network significantly increase your odds of meaningful placements. For full outreach, follow‑ups, and relationship management, upgrade to PREMIUM.
Perfect for:
Founders testing PR strategy before committing to a longer campaign
Brands with news that's compelling but not mission-critical
Teams testing our approach before a larger investment
Organizations gauging media interest in a specific story angle
Not ideal for:
Major announcements where coverage is expected; timelines must be longer for this
Product launches requiring sustained media momentum
Time-sensitive news needing guaranteed visibility
For high-stakes news, we recommend Premium's extended timeline and comprehensive outreach.
What You Get
We create the materials
Fully written press release
Headline, subhead, body copy, quotes
Boilerplate + media contact info
SEO‑optimized for online pickup
Three tailored pitch templates
Trade/industry
Business/tech
Local/regional
FAQ document (10 anticipated questions for media + sales)
We build the strategy:
Curated media list (20-30 highly-targeted contacts)
Trade/industry reporters
Business/tech journalists
Relevant podcasters or newsletter writers
Prioritized by likelihood of coverage + strategic value
Launch timeline recommendation
When to embargo, pitch, and amplify
Coverage angle strategy for different outlet types
We run the campaign:
Initial outreach to all 20-30 contacts
Follow-up emails (2 rounds to engaged contacts)
Interview coordination and briefing prep for secured placements
Real-time pitch adjustments based on early feedback
We set you up for amplification:
Social media recommendations
Internal announcement template
Partner/investor notification template
Coverage tracking + reporting:
Real-time coverage monitoring during the campaign
End-of-campaign report:
Coverage secured (links, reach estimates, sentiment)
Response rates and engagement insights
Recommendations for next phase or Premium upgrade
Support:
4-week active campaign window:
Week 1: Strategy session + materials finalization
Weeks 2-4: Active pitching, follow-ups, placement coordination
2 rounds of revisions on press materials
Email/Slack support throughout campaign for rapid response
Timeline:
Week 1: Strategy session + press materials finalized
Weeks 2-4: We pitch, follow up, and coordinate placements
End of Week 4: Campaign report delivered
Total delivery: 4 weeks from kickoff to campaign completion
What to Expect:
Foundation delivers expert execution, but results vary based on news value, timing, editorial fit.
In a 4-week window with 20-30 contacts, you might see:
2-5 meaningful placements (trade publications, podcasts, or tier 2 business outlets)
Strong relationships built for future outreach
Clear data on what resonates (and what doesn't) with your target media
What Foundation is NOT:
A guarantee of coverage (no ethical PR firm can promise this)
Sufficient for announcements requiring sustained momentum
Appropriate for high-stakes news with board/investor expectations
After purchase: You'll receive a questionnaire to share your news, timing, target media, and existing materials. We'll schedule a 1-hour strategy call to get started.
Want us to run the full campaign?
Upgrade to SIGNAL: Premium for us to handle all aspects of the campaign or check out the MOMENTUM: Foundation package for ongoing visibility.