SIGNAL - DIY Toolkit

Launch with intention yourself.

Write press-worthy announcements and pitch media contacts using proven templates and frameworks from hundreds of successful campaigns.

Perfect for:

• Companies doing their own PR

• Startups with news to announce but no PR budget

• Marketing teams handling press in-house

• Anyone learning media relations

• Founders preparing for their first launch

What You Get:

Press Release & Pitch Kit

• Press release frameworks

  • Funding announcement formats

  • Partnership/initiative formats

  • Product launch formats

  • Award submission templates

• Pitch structure + best practices

  • How to tailor pitches by beat/reporter

  • Email pitch anatomy

  • What makes a pitch compelling vs. ignorable

• Media list research guidance

  • How to segment reporters by beat, vertical, geography

  • Where to find contact info

  • How to prioritize tier 1/2/3 targets

• Launch timeline + amplification plan

  • Sample launch calendar

  • Embargo strategy

  • Social amplification guide

  • Newsjacking opportunities

• Coverage tracking templates

  • Track pitches, responses, placements

  • Internal reporting formats

  • Post-campaign analysis

• Quote development + byline outlines

  • How to write quotable quotes

  • Thought leadership frameworks

  • FAQ templates for media and sales

• Bonus resources

  • Subject line formulas that get opens

  • Pitching timelines by media type

Deliverable: Immediate download after purchase

After purchase:

Use the templates to run your own campaign.

Need strategic guidance or media list help? Want us to run the campaign for you?

Upgrade to SIGNAL Foundation for expert materials, strategy, and outreach, or SIGNAL Premium for full-service execution with media outreach.