Premium (Comprehensive)
Premium (Comprehensive)
INSIGHT Premium: We research. We analyze. You compete smarter.
Premium is our full market intelligence engine, delivering deep competitive research, real customer interview insights, a refined positioning strategy, and a 90-day roadmap to own your category in tech, entertainment, gaming, AI, fintech, or impact spaces.
You focus on building your business while we construct a robust intelligence system and actionable roadmap that evolves with the market.
Perfect for:
Marketing teams building scalable competitive intelligence systems
Founders entering crowded or rapidly evolving markets
Product teams seeking validation ahead of launches or pivots
Companies preparing for rebrands, repositioning, or category expansion
Leadership teams driving high-stakes strategic decisions
What You Get
Competitive Intelligence Foundation
In-depth competitor positioning analysis (5–7 key players):
Messaging audit (what they claim vs. how they deliver it)
Visual identity and tonal comparison
Audience targeting breakdowns
Pricing and tier positioning insights
Market gap analysis:
Competitor clustering and untapped white space
Underserved opportunities
Cultural, category, and niche trends to leverage for counterprogramming
Differentiation strategy:
Sharp "What you're NOT" clarity
Tailored messaging angle recommendations
Visual and tonal direction guidance
Customer & Market Research (Premium Exclusives)
4-6 targeted customer interviews (we conduct, transcribe, and analyze):
What we need from you: Customer contact list or referrals to 8-10 potential interviewees from your customer base
What we handle: Recruitment outreach, scheduling, interview facilitation, transcription, and analysis
Each interview: 45-60 minutes, structured around competitive perception and decision-making
What we uncover:
What truly resonates (or falls flat) in competitor messaging
Unmet needs, pain points, and frustrations
Real customer language and phrasing (not marketing-speak)
Decision criteria, influencers, and deal-breaker
Advanced trend analysis:
Rising category signals and traction indicators
Cultural moment opportunities competitors are missing
Emerging threats and adjacent competitor moves
Forward-looking market evolution forecasts (12-month outlook)
Strategic Positioning Roadmap
90-day actionable strategy:
Content angles competitors overlook
Partnership and co-marketing opportunities
Media positioning recommendations
Product/messaging prioritization roadmap
Strategic intelligence tools:
Competitor monitoring dashboard (customizable template you can maintain internally)
Monthly competitive landscape check-ins during 90-day support window
Proactive alerts when major competitive developments occur (new funding, pivots, messaging shifts, market entries)
Post-engagement monitoring framework (processes and tools to continue tracking independently)
Positioning Activation
Strategic messaging framework:
Recommended positioning statement direction (strategic territory + rationale)
Core differentiated message themes (3-5 angles with strategic reasoning)
Proof point categories to develop (what evidence strengthens your positioning)
Customer language guide (verbatim quotes organized by theme for copywriters/content teams)
Stakeholder-ready presentation:
Executive/leadership deck with key findings, strategic recommendations, and 90-day roadmap
Internal rollout guidance and templates
Board-ready competitive intelligence summary
Support
Total of 5 strategic sessions:
Kickoff alignment call (Week 1) - 60 minutes to align on research priorities and strategic questions
Findings debrief workshop (Week 6) - 2 hours to walk through intelligence package and roadmap
Three post-delivery strategic check-in calls (scheduled at 30, 60, and 90 days after final delivery) - 60 minutes each to adapt strategy as market shifts
During 90-day support window:
Monthly competitive monitoring (we proactively flag major shifts, new entrants, messaging changes)
Unlimited async support via email/Slack for strategic questions and implementation guidance
2 rounds of revisions on all deliverables
Timeline
Weeks 1–2: Competitive research + customer interview recruitment/scheduling
Weeks 3–4: Customer interviews + competitive analysis deepening
Week 5: Strategic synthesis + positioning development
Week 6: Final delivery (positioning activation + stakeholder deck)
Weeks 7–19: 90-day strategic support window (beginning after Week 6 delivery)
Three strategic check-in calls (30, 60, and 90 days post-delivery)
Monthly competitive monitoring and proactive alerts
Unlimited async strategic support
Full intelligence package delivered in 5–6 weeks. 90-day support period begins after final delivery.
After purchase: We'll send a tailored questionnaire asking for competitor lists, customer contacts (8-10 referrals for interview recruitment), market context, and your top strategic priorities. We manage all research, recruitment, interviews, and analysis from there.
What Makes Premium Worth It
DIY ($15) teaches the basics of competitive analysis—you do the research yourself.
Foundation ($3,500) gives you expert competitive research and gap identification—we handle the heavy analysis, you handle implementation.
Premium ($9,500) unlocks true market intelligence: competitor depth + real customer voices + positioning strategy + 90 days of adaptive support—so you don't just understand the market, you lead it as it changes.
Want continuous competitive monitoring beyond 90 days? Reach out about custom retainer options for ongoing market intelligence and strategic advisory support.
We coach. We prepare. You command the room.
Premium is our most high-touch executive package. We don't just prep you for one event—we build a comprehensive leadership presence strategy that positions you as an authority in your space. You get media training, keynote coaching, crisis prep, thought leadership content, and 90 days of ongoing support.
This is where we take the burden off entirely. You focus on leading your business. We make sure you're prepared for every high-stakes moment.
Perfect for:
Executives stepping into highly visible leadership roles
Founders with major announcements, funding rounds, or M&A
Leaders navigating crisis or controversy
C-suite building long-term thought leadership
Anyone who needs rapid-response coaching and ongoing support
What You Get:
Executive Media & Speaking Foundation
2-hour executive presence coaching session
Message development, bridge technique, presence optimization
Tough question preparation:
We anticipate 15-20 hard questions
Workshop responses and practice delivery
Media format guidance (print, broadcast, podcast)
Speaking scenarios prep:
Panel discussion frameworks
Keynote storytelling arc
Q&A handling techniques
Thought leadership positioning:
POV development on 3 industry topics
Hot-button/crisis topic response scripts
Mock interview session (30 min) with real-time feedback
Comprehensive Leadership Build (Premium Additions)
Crisis communications playbook:
5 potential crisis scenarios mapped with responses
Holding statement templates
Escalation protocol (when to respond, when to stay silent)
Rapid response decision tree
Keynote development:
Full speech outline (20-30 min keynote)
Narrative arc with emotional beats
Slide deck messaging support
Rehearsal + feedback session (1 hour)
Ongoing thought leadership content:
2 byline outlines (800-1,200 words each) — we outline, we write
Podcast/media booking strategy
Award/recognition submission support (we'll flag 3-5 opportunities and help you apply)
Executive visibility roadmap:
90-day speaking/media calendar
Target publication/podcast list
Partnership/co-marketing opportunities
Industry event recommendations
Executive Social Presence
LinkedIn profile optimization for thought leadership
8 ready-to-post updates (polished, on-brand)
Content voice guide for ghostwriters or internal teams
Engagement strategy (who to follow, how to comment, what to amplify)
Support
3 coaching sessions (initial training + 2 refinement/rehearsal sessions)
90-day rapid-response support:
If a crisis hits or urgent media opportunity arises, we're available for real-time guidance
Async email/Slack support throughout
Monthly check-in calls to refine strategy and prep for upcoming moments
Mock interview + keynote rehearsal sessions as needed
Timeline:
Week 1: Strategy session + message development
Week 2-3: Materials creation (crisis playbook, keynote outline, bylines, social content)
Week 4: Mock sessions + rehearsal
Week 5-16: 90-day ongoing support window with monthly check-ins and rapid-response availability
Total delivery: 3-4 weeks to launch materials, plus 90 days of active support
After purchase: You'll receive a scheduling link for your initial strategy session. We'll ask about upcoming speaking engagements, media opportunities, crisis scenarios to prep for, and your long-term thought leadership goals.
What Makes Premium Worth It:
POWER DIY teaches you how executive presence works.
POWER Foundation gives you core media training and coaching — we prepare you for specific moments.
POWER Premium gives you a complete executive positioning system — crisis prep, keynote development, thought leadership content, and 60 days of support so you're ready for anything.
All hands on deck. We plan, create, pitch, and manage your visibility across earned, owned, and shared channels over three months. 10% discount for first-time clients.
Premium is the complete visibility engine — comprehensive editorial calendar planning with full execution across all channels, announcement coordination around events/conferences/launches, and sustained content + PR management so your story stays active month after month.
Perfect for:
Brands needing sustained visibility without in-house bandwidth
Founders building category authority through consistent presence
Companies with multiple announcements, launches, or events throughout the year
Teams that want expert execution, not homework
Organizations where visibility directly drives business results
What You Get Each Month:
Strategic Editorial Planning:
Comprehensive editorial calendar (EARNED + OWNED + SHARED):
Monthly content topics and themes
Platform-specific content mix (LinkedIn, newsletter, blog, social)
Announcement planning (product launches, partnerships, milestones, events)
Cultural moment activation (industry trends, news cycles)
Conference/convention content strategy
Quarterly visibility roadmap:
Events calendar (conferences, trade shows, conventions)
Speaking opportunity targets (panels, keynotes, podcasts)
Awards calendar with submission strategy
Partnership content opportunities
Proactive pitch calendar
OWNED Content Creation & Management:
10-12 pieces of content per month:
LinkedIn posts (founder and/or brand account)
Newsletter content (if applicable)
Blog posts/articles
Social media content
Launch & announcement content:
Product launch content coordination
Milestone announcement content
Event/conference content strategy
EARNED Media Outreach & Management:
Reactive PR:
Trend monitoring (3-4 days/week)
Reactive pitch development (2-3 timely pitches/month)
Expert commentary positioning
Proactive thought leadership:
Byline pitching (1-2 pitches/month)
Podcast outreach (2-3 pitches/month)
Speaking opportunity pitching
Award submissions (as deadlines arise)
Media relationship management:
Quarterly check-ins with key reporters
Interview prep for secured placements
Coverage amplification
SHARED Amplification & Partnerships:
Partnership content coordination:
Co-marketing content development
Partner announcement strategy
Convention/conference strategy:
Pre-event content and outreach
Post-event amplification
Announcement Coordination:
Premium includes planning and execution for up to 2 announcements per month (product launches, partnerships, milestones, events):
Pre-announcement content buildup
Launch day coordination across channels
Post-launch amplification
Performance & Strategic Support:
Monthly strategy call (60 min) to review performance and plan next month
Quarterly visibility report:
Owned content performance
Earned media coverage
Shared amplification results
Strategic recommendations
Ongoing support:
Unlimited async support via email/Slack
Reactive opportunity alerts
Timeline: Ongoing monthly retainer (3-month minimum commitment)
What Makes Premium Worth It:
MOMENTUM DIY teaches you how visibility strategy works — you plan and execute everything.
MOMENTUM Foundation builds your visibility roadmap and gives you a running start — we create the strategy, execute initial momentum, then you continue.
MOMENTUM Premium is a custom retainer engagement starting at $10,000/month. We handle all planning and execution across earned, owned, and shared channels through ongoing content creation, media pitching, speaking outreach, and announcement coordination. You focus on your business.
Email us at team@bigsmile.co → Schedule a discovery call
We strategize. We execute. You get sustained effort over 3 months.
Premium is the full PR engine — comprehensive strategy, expert materials, multi-phase outreach, sustained follow-up, relationship management, and ongoing coverage tracking over 12 weeks.
Unlike Foundation's 4-week sprint, Premium gives your story the time it needs to break through. With 40-50 targeted contacts, three distinct outreach phases, weekly strategy adjustments, and intensive relationship management, we maximize every opportunity for placement. PR can't guarantee results, but Premium guarantees maximum effort, strategic persistence, and the runway needed to build real media relationships.
Perfect for:
Major announcements where coverage is critical (funding, M&A, product launches)
News with board/investor expectations for visibility
Brands building long-term media relationships from day one
Organizations where the cost of no coverage is high
Teams who want comprehensive campaign execution, not just a quick push
What You Get
Strategy + Materials:
Fully written press release (optimized for newswire and direct pitching)
Personalized pitch email templates (adaptable for different beats/outlets)
FAQ for media and internal use
Spokesperson prep & interview coaching (1 hour)
Mid-campaign materials refresh (new angles based on early feedback)
Three-Phase Media Outreach:
Phase 1 - Launch Push (Weeks 1-4):
Segmented media list (40-50 priority contacts across trade, tech, business, vertical-specific outlets)
Initial outreach to all 40-50 contacts
Intensive follow-up for tier 1 targets (15-20 top priority reporters)
Interview scheduling and briefing prep for secured placements
Daily monitoring for rapid response opportunities
Phase 2 - Sustained Outreach (Weeks 5-8):
New angle development based on Phase 1 feedback
Secondary outlet targeting (additional 20-30 contacts if initial list exhausted)
Relationship deepening with engaged reporters
Contributed content and byline pitching
Podcast and speaking opportunity outreach
Phase 3 - Momentum Building (Weeks 9-12):
Long-lead outlet pitching (3-6 month editorial calendars)
Thought leadership positioning for next quarter
Relationship nurturing for future announcements
Coverage amplification and social proof building
Strategic planning for post-campaign visibility
Amplification + Internal Coordination:
Social media toolkit (10-15 suggested posts with messaging angles)
Internal announcement template (employee comms, blog post draft)
Partner/investor announcement list
Byline or contributed article development (1 piece pitched)
Coverage amplification strategy (how to leverage placements)
Coverage Tracking + Reporting:
Real-time coverage monitoring throughout 12-week campaign
Bi-weekly status updates during active campaign (6 total)
Comprehensive end-of-campaign report:
Coverage secured (links, reach estimates, sentiment analysis)
Media relationships built and their health status
Engagement metrics (open rates, response rates, interview requests)
Competitive coverage analysis (what worked for similar announcements)
Strategic recommendations for continued visibility
Support:
12-week active campaign window with three distinct phases
Weekly 30-minute strategy calls (12 total) to review progress and adjust approach
2 rounds of revisions on all press materials
Unlimited async support via email/Slack throughout campaign for rapid response
Priority access during breaking news or reactive opportunities
Timeline:
Weeks 1-2: Strategy session, press materials finalization, media list building
Weeks 3-4: Phase 1 launch push (40-50 initial contacts)
Weeks 5-8: Phase 2 sustained outreach (new angles, secondary targets)
Weeks 9-10: Phase 3 momentum building (long-lead, thought leadership)
Weeks 11-12: Relationship nurturing, reporting, transition planning
Total delivery: 12 weeks from kickoff to campaign completion + transition roadmap
What to Expect:
Premium's 3-month timeline significantly increases your odds of meaningful coverage because:
Time to build relationships: Reporters need multiple touches before they bite
Multiple news cycles: We can pitch different angles as the story evolves
Strategic pivots: Early feedback informs Phase 2 and 3 approaches
Relationship maturity: By Week 12, we've built real rapport with key reporters
In a 12-week campaign with 40-50 primary contacts (plus secondary outreach), you might see:
5-10 meaningful placements (mix of tier 1, tier 2, trade, podcasts)
15-20 strong media relationships built for future outreach
Clear category positioning in target outlets
Foundation for sustained visibility beyond the campaign
What Premium is NOT:
A guarantee of specific placements (no ethical PR firm can promise this)
A replacement for ongoing PR (3 months builds foundation, but sustained visibility requires continued effort)
Sufficient for brands needing year-round thought leadership presence
After purchase: You'll receive a questionnaire to share your news, timing, competitive landscape, existing media relationships, and any embargo considerations. We'll schedule a 1-hour strategy session to finalize Phase 1 approach and discuss how to maintain momentum after the 12-week campaign.
What Happens After 12 Weeks?
Most Premium clients continue with MOMENTUM to maintain the relationships we've built and sustain visibility. After 3 months of intensive campaign work, you'll have:
Real relationships with 15-20 key reporters who know your story
Momentum that shouldn't die after Week 12
A foundation for thought leadership and category ownership
Momentum picks up where Premium leaves off — nurturing relationships, ongoing pitching, thought leadership development, and reactive opportunities — without the $15k investment required to build from scratch.
Think of it this way:
Premium (3 months): Build the foundation, secure initial coverage, establish relationships
Momentum (ongoing): Maintain visibility, deepen relationships, own your category over time
Ask about Momentum pricing and structure during your Premium campaign so we can plan a seamless transition.
PRESENCE: Premium gives you everything in Foundation, then extends your professional positioning across decks, LinkedIn content strategy, speaking scenarios, and polished presence assets. We don't just create one pitch deck—we build a comprehensive suite so you show up prepared for investors, partners, panels, and internal audiences.
Most founders underestimate how many different decks they actually need, or how strategic LinkedIn content drives business development. Premium gives you the full toolkit so you're never scrambling before a big meeting.
Perfect for:
Founders creating their first pitch deck
Professionals optimizing LinkedIn presence
Anyone preparing for conferences or speaking engagements
Teams creating sales or partnership decks
Job seekers building executive presence
What You Get:
Executive Positioning Foundation
2-hour strategy session on professional positioning
Pitch deck creation (10-15 slides):
Problem, solution, traction narrative
Visual design recommendations
Speaker notes
LinkedIn profile optimization:
Headline, summary, experience rewrites
Content strategy guidance
Executive presence package:
Updated bio (3 lengths)
Speaker intro script
Conference/panel prep template
Advanced Deck Suite (Premium Additions)
Sales/partnership deck
Investor deck (if applicable)
Internal/all-hands deck
Consistent visual system across all decks
LinkedIn Content Strategy
30-day content calendar
10 ready-to-post LinkedIn updates
Engagement best practices guide
Speaking Confidence Toolkit
Q&A prep for 3 scenarios (panels, keynotes, media)
Crisis/tough question response frameworks
Stage presence coaching session (1 hour)
Professional Presence Assets
Email signature with optimized positioning
Zoom background branded template
One-sheet executive profile (for introductions, booking)
Support
2 rounds of revisions on all deliverables
30-day implementation support
Timeline:
Week 1: Kickoff session + materials review
Week 2: Deck suite development + LinkedIn strategy
Week 3: Speaking toolkit + presence assets
Week 4+: 30-day implementation support window
Total delivery: 3-4 weeks from kickoff, plus 30 days of support
After purchase: You'll receive a link to schedule your kickoff session and share background materials (existing decks, LinkedIn profile, speaking engagements on the horizon, brand guidelines if available).
What Makes Premium Worth It:
PRESENCE DIY shows you how to do it on your own.
PRESENCE Foundation gives you the core deck and profile.
PRESENCE Premium gives you a complete executive presence system—multiple decks, LinkedIn content, speaking prep, and polished assets so you're ready for any scenario.
Turn scattered ideas into a complete brand narrative you can put to work everywhere.
VOICE: Premium gives you everything in Foundation, then we activate it for you. We’ll apply your messaging across the materials that matter most: your website, pitch deck, sales collateral, and internal communications. We don't just document your story, we activate it across every touchpoint, so your team shows up consistently, confidently, and clearly.
Some companies underestimate how hard it is to translate a messaging framework into polished web copy, deck slides, and sales materials. Premium handles that gap so you can launch, fundraise, or rebrand with confidence from day one.
Perfect for:
Companies doing major rebrands or repositioning
Businesses preparing for fundraising, product launches, or M&A
Teams that need messaging applied across multiple channels
Anyone who values expert execution over DIY implementation
Organizations where consistency across materials is critical
$8,500 | 4-5 weeks + 30 days support
What You Get:
Messaging Foundation
2-hour brand messaging workshop
Deep dive into your story, audience, and competitive positioningOptional: 1-hour founder interview
Capture origin story and personal narrativeCore messaging framework
Positioning statement
3-5 key messages with proof points
Audience-specific messaging variations
Language assets
Company boilerplate (50, 100, 150-word versions)
Executive bios (3 lengths; up to 3 executives)
Product/service descriptions (up to 3)
Elevator pitch template
Applied Messaging (Premium Additions)
Website copy refresh
Homepage messaging
About page
1 additional page of your choice (product, services, etc.)
Pitch deck messaging
We write or refine 10-15 key slides
Problem, solution, traction, vision narrative flow
Speaker notes for each slide
Consistency
Sales one-pager (PDF-ready) - make sure all teams are singing from the same hymn book
FAQ messaging (10 common questions answered for press and sales use)
Internal alignment tools
Team messaging cheat sheet (1-pager)
Messaging training for distributed teams
Brand voice guidelines
Support & Refinement
2 rounds of revisions on all deliverables
30-day implementation support
Async support via email/Slack as you roll out new messagingMessaging guide
Comprehensive PDF with use cases, dos/don'ts, and team reference materials
Timeline:
Week 1: Kickoff workshop + materials review
Week 2-3: Framework development + applied content drafts
Week 4: Revisions + finalization
Week 5+: 30-day implementation support window
Total delivery: 4-5 weeks from kickoff to final assets, plus 30 days of support
After purchase:
You'll receive a link to schedule your kickoff session and a questionnaire to share background materials (existing website, decks, competitor examples, brand guidelines, if available).
What Makes Premium Worth It:
VOICE DIY shows you how to do it on your own.
VOICE Foundation gives you the strategy.
VOICE Premium gives you the strategy plus everything you need to activate it immediately. No internal writing, no guesswork, no "we'll get to it eventually."
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